GoPro is the leading action camera brand, known for capturing life’s adventures and everyday moments through powerful, immersive storytelling. I worked on the Brand Operations team creating visual assets for a range of touchpoints including retail environments, out-of-home advertising, resort signage, and social media campaigns.

The role required designing within a global brand system while adapting assets across multiple formats, scales, and audiences ensuring consistency while maintaining the energy and boldness central to GoPro’s identity.

This experience strengthened my ability to design for a large established brand system and reinforced how to translate a cohesive visual language across both physical and digital environments. It also gave me the opportunity to collaborate with a highly creative team whose focus on bold storytelling made each project both impactful and rewarding.