Whimzees makes all-natural dental treats for dogs. When they launched a new product, Brushzees, the challenge was simple: dogs don't read packaging, but their owners do.

I updated the packaging to include a clearer sizing guide, making it easier for pet owners to find the right fit at the shelf without second-guessing. I also developed a social media campaign to tease the launch and created digital advertisements to introduce the Brushzees shape to a wider audience. Every piece was designed to reduce friction for the buyer and build excitement around a product that needed a little explaining.

This project is a good example of how design can do real functional work: not just making something look good, but making a purchasing decision easier.