Hi, I’m Kelly Harrell.

Current Design Lead at Infinitus.ai

AI-integrated brand and marketing designer with 10+ years across branding, strategy, advertising, events, print, digital, and packaging. I design bold, strategic visuals for brands that have something to say. Based in Asheville, NC.

Let's chat!

Experience

Design Lead
Infinitus / 2025–Present
Marketing design lead for a B2B voice AI healthcare platform. I own brand and creative direction end-to-end across digital, events, and social, partnering closely with leadership to translate complex AI into work that actually connects. I also build AI-powered workflows into my process and oversee freelance and agency collaborators.

Senior Brand Designer
GoPro / 2023–2025
In-house designer for a global camera and lifestyle brand. Designed seasonal campaigns, retail and resort print and digital assets, out-of-home advertising, and social content, all within a tightly maintained brand system.

Senior Graphic Designer
Alight / 2023
Contract designer for a technology and consulting firm. Created hiring collateral and employee benefits handbooks for major clients including Ford and Hyatt.

Senior Graphic Designer
Campbell Scientific / 2021–2023
In-house designer for a science and technology company. Partnered with the Art Director on a full company rebrand and designed across digital advertising, print collateral, packaging, and trade show environments.

Graphic Designer
Genesis Inc. / 2015–2020
Agency designer specializing in branding and creative strategy. Designed brand systems, digital ads, and print materials, and managed projects from concept through final delivery.

Graphic Designer
Aura Cacia / 2014–2015
In-house designer for a wellness and health brand. Designed packaging for product lines and seasonal launches, created digital content for social media and e-commerce, and supported in-house photography and image editing.

Freelance Graphic Designer
2013

Independent work across a range of clients and industries. Creative direction, brand systems, digital and print campaigns, photography, and full project management from discovery to delivery.

Check out my full resume here.