Hi, I’m Kelly Harrell.
I am a senior graphic designer based in Asheville, NC. I love to focus on branding, strategy, packaging, advertising, digital and print design, photography, and storytelling.
Let’s chat.
kellyharrell5@gmail.com
Connect on LinkedIn.
Experience
Senior Brand Designer
GoPro / 2023–2025
As an in-house designer for a global camera and lifestyle company, I designed seasonal marketing campaigns aligned with brand guidelines. This included creating print and digital assets for retail, resort, events and also developed out-of-home advertising and social media content.
Contract Senior Graphic Designer
Alight / 2023
As a contract designer for a technology and consulting agency, I worked on hiring and print collateral, including employee benefits handbooks, for major clients such as Ford and Hyatt.
Senior Graphic Designer
Campbell Scientific / 2021–2023
As an in-house designer for a science and technology company, I collaborated with the Art Director to execute a full company rebrand. I created digital advertisements, print collateral, packaging, and produced signage for events and trade shows.
Graphic Designer
Genesis Inc. / 2015–2020
I worked for an agency that specialized in branding and creative strategy, and designed brand guidelines, digital advertisements, and print materials. I created content for email marketing and social media campaigns, and managed projects from concept through production.
Graphic Designer
Aura Cacia / 2014–2015
As an in-house designer for a wellness and health brand, I designed packaging for product lines and seasonal launches, created digital content for social media and e-commerce, and supported in-house photography and image editing.
Freelance Graphic Designer
2013–Present
As a freelance designer serving a wide range of clients, I provide creative direction and develop comprehensive branding systems. I design marketing collateral for both digital and print campaigns, offer photography and image editing services, and manage projects from initial client discovery to final delivery.